The record-shattering performance of Tiger Woods at the U.S.
Open has galvanized the Justice Department to examine his dominance
of the game of golf.
According to lawyers involved in the case, Tiger Woods incredible
success on the tour and his enormous earnings have reduced the
amount of innovation and competition in the game. The anti-trust
division claims his success has driven potential competitors into
tennis and other sports.
At the heart of the case is the Tiger Woods 'operating system,'
the superior coordination, stamina and concentration that makes
him the greatest golfer in the world. Despite the thousands of
hours of practice that honed this system, the government contends
that past investments have no bearing on the current competitive
environment.
Woods stands accused of using his operating system in an anti-competitive
manner. Clubhouse informants quote Woods as saying, "Everyone
has a chance to win on any given Sunday, but I see my chances
as being as good as anyone's."
Woods defends brash remarks like these as 'normal operating
procedure' in the industry. But government lawyers call such statements
intimidating and say they stifle competition.
The second pillar of the Justice Department case is the alleged
attempt by Woods to 'extend his monopoly' by freely dispensing
smiles, good cheer and professionalism. Many golfers feel that
this 'giveaway' puts them at an unfair disadvantage in the market
for endorsements. As one member of the professional golfers' tour
put it: "He's the best golfer in the world and he gets to be a
nice guy, too?"
It's a foregone conclusion that the 24-year-old Woods will be
declared a monopoly. Now the focus is on likely government remedies.
One suggestion is to ban Woods from courses that are particularly
suited to his game. That might include any place with grass, greens
and tees, a Justice Department lawyer said.
Another idea is to give Tiger's unlisted home telephone number
to competitors so they can call him at late hours, disrupting
his sleep habits and making him a crankier and less likeable fellow.
But most of the attention now centers on splitting Tiger in
two. The Justice Department is struggling to implement the breakup
in a sustainable fashion. One remedy would leave Woods physically
intact but split his golf game into two separate enterprises.
Woods would be allowed to drive off the tee, but others golfers
would finish the hole.
Critics contend this would compromise the game of golf and punish
the fans who love to watch Woods play. But competitors insist
that Woods' market dominance requires a special kind of handicap
to level the playing field.
Whatever the outcome, lengthy appeals are assured. A final resolution
is expected about the time Woods moves on to the Senior Tour.