Wal-Mart has become the biggest corporation in the world, measured
in annual sales. To some, Wal-Mart's success is the ultimate symbol
of the hollowing out of the U.S. economy. We were once the workshop
of the world. Now we're nothing but a service economy of minimum
wage jobs.
When did the "hollowing-out" begin that so alarms the critics?
It's hard to pin down a precise date, but manufacturing employment
has fallen steadily while service employment has increased steadily
since the end of World War II. In 1950, 34% of non-farm employment
was in manufacturing. Today it's under 14%. What is left are those
manufacturing jobs that are still best done in America-those that
apply cutting-edge information technology to the manufacturing
process. And those technologies inevitably require fewer people
to do the work.
Yet the last half of the twentieth century transformed the standard
of living in America. Maybe a large manufacturing sector is not
the key to wealth. Maybe an economy can thrive by success in health
care or education or telecommunications or computer software or
even retailing. America has been doing it for 50 years.
But can we say anything even remotely nice about Wal-Mart? Surely,
say the critics, those are the retail jobs we don't want. Goodbye,
quaint general store on Main Street. Hello, ugly box on the edge
of town.
Sam Walton had a lot of charm, but he couldn't force people
to shop in his stores. People shop at Wal-Mart because they like
the prices and the quality. When a Wal-Mart comes to town, everyone
celebrates except the folks who run that store on Main Street.
They will probably go out of business. But they will go out of
business because consumers prefer shopping elsewhere.
Sam Walton had more than charm. He understood how to harness
information systems and technology to reduce inventory costs.
He also understood how to outsourcehow to buy low-cost goods
made all over the world. He passed the savings on to the customer.
Has it been a good deal for the customer, this world of lower
prices and a less quaint Main Street? I'd leave that for the customer
to decide. But even if you don't like the customer's preference
for Wal-Mart, know that there are other benefits to Wal-Mart than
cheap socks and underwear.
Those benefits are harder to see. But they are real. Because
of Wal-Mart's relentless pursuit of profit through lower prices,
consumers have more money left over to spend on other things.
That means more music lessons for the kids, more evenings at romantic
restaurants. Does that make up for the ugly box that ruins the
view of the meadow and leaves a hole on Main Street? I can't judge
that. I only know that the full effects of Wal-Mart are a little
more life-enhancing than they appear at first glance.
Because of the efficiency of the retail sector and a slimmer
but still successful manufacturing sector, we as a nation have
more resources for both sublime and ridiculous ends-a health care
revolution and better special effects at the movies. Gourmet coffee
and drugs that prevent heart attacks. Viagra and Amazon. More
of everything. More life. Literally. Today, life expectancy is
more than eight years longer than it was in 1950.
What does Wal-Mart's success and the growth of retailing and
other services have to do with living longer? Our increased life
expectancy isn't a natural phenomenon. It's an economic phenomenon.
It requires venture capital and investments in research and development.
It requires better nutrition and knowledge about disease and how
to cure it. It takes money. The wealth we have accumulated over
the last fifty years has let us create better health care. It
has let us have the resources to make our air and water cleaner.
It has let us produce more of everything.
The critics said the shrinking of the manufacturing sector would
hollow us out and make us poor. The critics called for subsidies
and protectionism to preserve manufacturing jobs. Most of the
time, the government didn't listen. And we have thrived as a result
of that decision.
If we had decided back in 1950 to preserve the size of the manufacturing
sector and choke off the move to the service sector, we would
be dramatically poorer. We wouldn't have the resources or standard
of living to fund all of the new industries and products that
have changed our lives over the last half-century.
Not everyone has benefited from that transition. But for the
overwhelming mass of Americans-black and white, rich and poor,
young and old-life is much better today than it was 50 years ago.
And some of that improvement is due to Wal-Mart. Wherever you
are Sam, congratulations.